| Business is what makes the world go
round. What if you had to grow all of your own food? Or make all
of your own clothes? Or build your own house, car, and computer?
No one person can be totally self-reliant and maintain an
acceptable and healthy standard of living in our world today. We
buy, sell, and trade for the food, clothing, shelter, and all
the other goods and services that we need and use in our daily
life.
Natural resources allow us to build, create,
and better our world. We live longer, healthier lives today
because we know how to alter the world around us. But there are
extremists who would like humankind to take a giant step back to
the dark ages. It makes no sense to stop our progression as a
global people and revert to an age when we lived only half as
long and had to work twice as hard to survive. Societies form
rules and laws that strangle commerce.
What's the balance?
Ensuring the long-term survival of our forests
means that there will be a never-ending supply of trees to
exploit. We can responsibly manage our forests so that future
generations won't run out of the raw materials that, when
combined with our technology and vision, make our world a better
place to live. Certified wood is an added value that can bring a
premium price from the marketplace.
An ounce of prevention truly is worth a pound
of cure. Certified wood is not about cutting down all of our
trees today for the sake of this year's corporate profits.
Certified wood is about being responsible stewards of the
forests and making sure that all the citizenry of planet Earth,
human or not, have trees today, tomorrow, and forever.
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