A vision statement reflects the character or personality of the
organization. After reading the vision statement, you might
not know what the company does, but you will know what the company
We're in business to make money, but only in ways that reflect
our values. We do business well. While standing firmly
for our principles and rights, we are fair with others. We
We may hold title, but we are really stewards of the earth, the
trees, and all other company assets. We maximize what has been
entrusted to us while acknowledging that we are not in ultimate
control. We give back a portion of what we earn as an integral
part of what we do.
Trees have a cycle of life and so do companies. We are an
ever-changing company, the right company for our time. We
think in terms of generations. We are optimistic and positive.