|A vision statement
reflects the character or personality of the organization. After
reading the vision statement, you might not know what the company
does, but you will know what the company is like.
We're in business to make money, but
only in ways that reflect our values. We do business well.
standing firmly for our principles and rights, we are fair with
others. We prefer win-win.
We may hold title, but we are really
stewards of the earth, the trees, and all other company assets.
maximize what has been entrusted to us while acknowledging that we
are not in ultimate control. We give back a portion of what we earn
as an integral part of what we do.
Trees have a cycle of life and so do
companies. We are an ever-changing company, the right company for
our time. We think in terms of generations. We are optimistic and